ORLANDO, Fla., (Feb. 22, 2024) – AAA has announced the appointment of Gene Boehm as the President and CEO Designate for AAA, Inc., effective April 1. In his new role, Boehm will be leading the national team that supports the federation of AAA clubs and its over 57 million members in the United States.
"I am honored that the AAA Board and selection committee have entrusted me with the incredible responsibility of leading the gold standard of brands," said Boehm. "Marshall leaves an impressive legacy for his dedication to AAA’s mission serving members, and I am committed to continuing that work."
Boehm, who has been serving as the Senior Vice President at The Auto Club Group (ACG) since 2017, brings a wealth of experience to his new position. Prior to his role at ACG, he worked with PricewaterhouseCoopers (PwC) and held leadership positions at Allstate, Arthur Anderson, and Walgreens.
After a thorough selection process, Boehm was unanimously chosen for the position by a committee of AAA club leaders. Paula Collins, AAA Board of Directors Chair, and member of the selection committee, stated, "Gene embodies the spirit of collaboration and inclusivity. He brings new strategic perspective, high energy, and a passion for AAA’s mission that will allow us to deliver the highest quality service to our members, and remain one of the most trusted brands in America."
Boehm will succeed Marshall Doney, the current CEO and President of AAA, who will be retiring at the end of June after a remarkable 40-year career with the organization.
Boehm and his wife, Katie, are looking forward to their next chapter in Florida, where AAA, Inc. is headquartered. They enjoy traveling and running marathons together.
AAA, founded in 1902, has grown to become one of North America's largest membership organizations, providing a range of services including roadside assistance, travel, discounts, and financial and insurance services to over 64 million members across North America.
To learn more about AAA's offerings or to become a member, visit AAA.com.